About Us

Welcome to The Adventure Tourism Company Ltd.

An independently owned and operated travel agency and tour operator, TATCo creates trips all over the world. Our experience and expertise include:

  • Adventure Holidays
  • Guided Tours
  • Adventurous Outdoor Activities
  • UK National Park Tourism
  • Ecotourism & Environmental awareness
  • Long-distance walks and Activity Holidays
  • Budget travel, backpacking & first time trips
  • Outdoor Activities and Learning Outside the Classroom
  • Japanese & other New Market Tourism Services

With services with either English or Japanese, we offer a tailor made holiday booking service as well as our own full tours of the UK and small group tours overseas to well-established adventure tourism destinations.

Adventure – noun – an unusual and exciting or daring experience

Tourism – noun – the commercial organization and operation of holidays and visits to places of interest

The Adventure Tourism Company Ltd, or TATCo, provides an opportunity for a destination to give you an amazing experience – a chance to take a trip away from the holiday resorts and package trips and into the real country. We are modest with our intentions; our aim is simply to facilitate your experience of heading off the beaten track and give you piece of mind whilst living your dream.

Here at the Adventure Tourism Company all of our tours and trips run in a similar way. We focus on our values and beliefs of what we know to make a good trip. These are:

Education – we believe a good education about the places you visit will bring you as much enjoyment as the sights themselves.

Cultural Immersion – you will always have an opportunity to embrace local traditions and values. We like to enjoy local foods, dances and drinks as much as anyone. We will take you local places of worship, offer language lessons and get the locals involved in an appropriate and fun way.

Highest Standards of Safety and Welfare – every trip we run meet British standards of safety and welfare for our clients. Your trip leader will have all the necessary training and qualifications to lead you safely to your destination. This may include first aid, outdoor activity qualifications, formal driving qualifications and/or food hygiene certificates. And we’ll also do our best to find decent toilets – we all love a good loo.

Sense of Adventure – it’s not just in our name! Our trips are adventurous by definition. Some of the places we visit may have literally never seen a tour group before. Some may have seen hundreds. Everywhere in the world is different and you should keep an open mind as to what to expect. Most of the time, you’ll have your own vehicle to escape to, but some of the time we’ll use local public transport – this may be filled with chickens. As a company, we cannot be responsible for crazy chickens on a bus, but instagram, right?

Local Community Support – we believe that local community support is vital to sustainable tourism. Wherever possible, we aim to use local people as our guides, accommodation providers and suppliers. Rather than simply donating money, we feel it best to educate local people on policies such as the importance of education, give them spare medical supplies and provide water filters. We research our destinations fully to ensure that we are not supporting immoral behaviour, illicit trades or violence of any kind. Our destinations are UK Home Office approved.

GDPR and Data Protection – You can view our privacy policy here.

Who We Are

The Adventure Tourism Company Ltd, TATCo is a UK and Japan based tourism company, with a registered office in England and a working office in Tokyo. Started by adventure enthusiasts to cater for those who’d rather not go through a big, impersonal tour company and instead travel with people who care about personal requirements.

There are many people who work with TATCo to deliver our products, but we can’t list them all here. Instead, here’s an introduction to our directors. 

“Our guide, Matthew Pointon, was superb. He was knowledgeable, funny, entertaining and a great driver. There were no questions he couldn’t answer and at the end of the tour, we felt we had been treated to something very, very special indeed.”

“Matthew was our tour guide and very warm, welcoming and entertaining! From the beginning we were given a commentary that was both enthusiastic and informative. It built in us such appreciation for the beautiful Lake District. Having such a fantastic guide makes it so much more enjoyable!”

Trip Advisor, 2018

Matthew ‘Bourney’ Pointon grew up on the edge of central England’s Peak District National Park where many a weekend would be spent exploring the area. He went on to study Adventure Tourism with Outdoor Recreation at the world leading University of Derby, Buxton where he graduated in 2013 and is qualified to lead almost any outdoor activity. He has since explored twenty-two countries, worked as an tour guide and outdoor instructor in seven and has amassed varied experience in all aspects of Adventure Tourism. Most evenings, you’ll find him in a Go-Kart in Shibuya.

Mayumi Pointon grew up on the outskirts of Tokyo, Japan, but is an English countryside girl at heart. An artist and photographer, Mayumi has worked in the Lake District for three years as a tour guide, but first visited England more than fifteen years ago! Mayumi has travelled even more than Matthew and enjoys capturing is all through the lens of her many cameras. She has a strong passion for Herdwick sheep, loves tea and anything from a bakery and runs the Japanese language side of TATCo, which managing the finance and photography.

“Mayumi is one of the most delightful and knowledgable tour guides in the area. She clearly has a true passion for the Lake District and a professional yet very friendly approach.”

Trip Advisor, 2018